Tastings.com Home Tastings.com Home Tastings.com Home

enter keywords


2010 BTI Wine Review Newsletter

Powerful Marketing Tools for Wine Producers, Importers and Marketers

No matter what stage of market penetration your brand is in, Beverage Testing Institute’s (BTI) acclaimed ratings and reviews can attract buyers and consumers and help solidify your message of quality. Our internationally recognized third-party endorsements help importers, distributors, and retailers feel confident in investing in a wine and their ability to sell it.  Many consumers also use our reviews when making buying decisions and react favorably when they see our accolades in winery tasting rooms and on the retail shelves. Our reviews are not only influential in the US, but in Europe, The Pacific Rim, and in other major markets worldwide. BTI hosts a year-round international wine review to provide meaningful, reliable reviews and powerful marketing tools to the wine trade.

WHY CHOOSE BTI?

BTI was founded in 1981 and is one of the premier wine review sources in America. To our knowledge BTI is the only on-going beverage review source of it’s kind in the world. Your ratings are the result of blind sensory analyses by small, highly-trained panels of talented palates from the US trade. We are an independent organization, free of bias and conflict of interest. Our advertisement-and-sponsorship-free charter and our proven blind-tasting methodology ensure integrity, consistency, and accuracy. Purely independent, our only interests are to provide meaningful reviews to consumers and to assist you in your brands’ marketing needs. That’s why informed buyers trust BTI for reviews they can count on. And, you’ll receive your results just 45 days from the registration deadline, guaranteed--in time to sell your current vintage.

  • Results promptly released 45 days after each registration deadline, in time for you to effectively use to sell your wines–not three to six months later, like many other publications.   
  • Frameable award certificates with 100-point-based scores and medals for your tasting room for all of your recommended wines.
  • Usable, consumer-friendly tasting notes for your sales materials.
  • Inexpensive point-of-sale materials: every recommended wine can receive PDFs of Shelf Talkers and Sell Sheets . (We send you the PDFs, or we can print them for you at prices far below others in the industry.)
  • Quickly posted reviews on Tastings.com, one of the highest trafficked free wine review websites, as ranked by Google and Alexa.com, the top trackers of website traffic.
  • Your complete contact information next to your online reviews and the ability to have links to your online store to help generate sales.          
  • Links to your reviews on Tastings.com to show others your valuable endorsement.    
  • Opportunities for “Best Buy” awards or “Wine of the Week” selections on Tastings.com.

Industry Endorsements for BTI

Please fax your forms and send in your wines according to the tasting schedule linked below with the accompanying form, or contact our communications director, Catrina Cerny at 312-226-7857 or ccerny@tastings.com with any questions.

Click here to download a 2010 Wine Schedule and Entry Form

Shipping Instructions