2014 Tastings World Beer Championships
Why Enter the World Beer Championships?
The World Beer Championships is more than a beer competition. It’s a
powerful beer marketing program that can help deliver sales whether you
are a brewer or an importer of beer—big or small.
Beer Championships has seven different tasting sessions per year that
cover all the major styles. You get more than a chance to win a medal,
you get a consumer friendly beer review and unlike other competitions,
we do the marketing legwork and help you get the word out to your
Unique Marketing Benefits:
- Listings in All About Beer Magazine’s Buying Guide - We compile All About Beer Magazine’s Buying Guide to Beer from our
recent tasting sessions. Make sure all your beers are in
#1 beer magazine
- Postings to Tastings.com’s Searchable Database - The internet’s most powerful search engine for beers, wines, and
spirits. Over 90,000 unique users a month use the search
Tastings.com to help them pick the right beer. We
also send you links to your beers for your website, Facebook page, and Twitter account.
- Your bottle’s label and contact information are posted for free on Tastings.com next to your review, click HERE to see. Let’s be honest. A lot of people buy beers because they like the label. We make sure those people get to see your beers too.
- A top beer is featured monthly in the on the homepage of Tastings.com.
- Attractive award certificates with 100-point-based scores and medals for all of your recommended beers. A colorful medal certificate suitable for framing. We can even send you
our certificate logo for your ads, P.O.S. and packaging material.
NEW! – FREE digital shelf talkers & single country use of BTI’s powerful logo for your beer’s packaging and POS. You can get professional, printer ready shelf talker
PDFs with consumer-friendly tasting notes for your beers plus you get to
our logo for 2 years in your country. AND we can also print your shelftalkers for you at a nominal charge.
more information about how to enter a commercially produced bottled or draft
beer into this year’s World Beer Championships or get an entry form faxed to you contact Tom Sulinski at firstname.lastname@example.org or call him at 773-930-4080.
What is The World Beer Championships?
A consumer-focused competition devoted to finding and understanding great beers
The World Beer Championships,
founded in 1994, is America’s oldest international beer competition and
is open to all commercially produced beers from around the world,
regardless of US distribution. It is a medal-based competition that
awards its medals based on the proprietary blind tasting methodology
developed by the Beverage Testing Institute (BTI) and bands of the
consumer accepted, 100-point quality rating scale.
trying to cram the tasting of hundreds or thousands of beers into a
week, or even a weekend, like other beer competitions, the World Beer
Championships reviews a different category of beer every other month
and carefully blind tastes no more than thirty-five beers a day with a
small cadre of experienced judges from the retail, on-premise,
distribution, and importing trades—all certified by BTI. Beers are
generally consistent, recipe-based products, unlike differing vintages
of wine, so creating consistent and reliable reviews for consumers that
clearly address this fundamental nature of beer is a primary goal of
the World Beer Championships. In the World Beer Championships
evaluation process, significant differences in a product’s score
(particularly those placing a product into a different quality band)
from previous year’s score are reviewed by BTI’s editorial tasting
panel and stand if—having already eliminated the possibility of an
obvious beer fault—backup samples reveal the same results as the
initial panel tasting.
The World Beer Championships is
not slavish to, or dogmatic about style distinctions and
allows for the personal expression of a brewer’s creativity within a
conventional beer style. At the end of the day, a consumer cares about
the taste and quality of a beer, not how well it conforms to a rigidly
defined style parameter. Obviously a barleywine should not taste like a
light beer, and any wide or questionable variations within a style are
scored according to the flavor and appeal of the final results and duly
referenced in the tasting note so that consumers can decide if such a
variation is of interest to them.
Because of these proven
methods, the results of World Beer Championships are far more
consistent and meaningful to consumers than other competitions, where
routinely a given product will earn a gold or silver medal one year and
in the next it won’t place, even in a field of nearly identical
competition—a very confusing and nonsensical situation to present to
consumers, be they novices or connoisseurs. Finally, unlike other
competitions, the World Beer Championships regularly distributes its
ongoing, bi-monthly results and reviews to consumers and trade through
print, Internet, and broadcast media, ensuring that consumers have
access to up-to-date, no-nonsense reviews for their important buying
All WBC beer reviews from the last several years are fully searchable online at: www.tastings.com/search_beer.lasso
A more detailed explanation of BTI’s tasting methodology can be found here: http://www.tastings.com/bti/how_we_taste.html
Our beer reference information including regions, styles, beer faults, food
pairing, glassware, and basic brewing techniques can be found here: http://www.tastings.com/beer/index.html
To sign up for notifications and information about our upcoming wine, beer, or spirits tastings, please click HERE and fill out the form.