The 2014 World Value Wine Challenge
The 2014 World Value Wine Challenge is the nation’s most comprehensive competition for wines $20 and under—a focused search for wines that give the most value to the consumer.
This year’s categories reflect new trends, pricing, and a fresh look at what value wines are. Simply put, value wines are not cheap wines, but wines that offer more flavor and quality at a better price than wines at the same or higher price points. Wines at $20 and below per bottle represent over 90% of all wines sold in the United States and value-conscious consumers are searching for the best wines for their budget.
NEWS: Top wines will be featured on RestaurantHospitality.com and in the Chicago Tribune
The categories of the 2013 World Value Wine Challenge are:
Four price-based categories for 750mL bottles: $20 & under, $15 and under, $10 & under,
and $8 & under.
Four format-based categories: 1.5L bottles (up to $25), 3L casks (up to $30), tetra-pack cartons, and half bottles (375mL).
BTI and World Value Wine Challenge are proud to give you a diverse marketing package for all wines you enter. With each entry, your wine will receive a frameable tasting certificate and a template for custom shelf talkers. We’ll also feature your wines in our high-traffic online databases and give you links to your reviews on our site that can be added to your site, or your emails—a great way to share our third party endorsement of your wines with consumers and the media. Our wine logo is also available for no extra charge for any of your wines’ marketing materials.
The WVWC tastings will be conducted during August in BTI’s new tasting room. We encourage any wineries, importers, or distributors that participate to contact us about having a representative join our blind tasting panels. We rely on the trade to help us judge wines that are submitted because we feel that a broad range of tasting experiences offers deeper insights into what is in the bottle. We are dedicated to putting your products in front of wine buyers who are in touch with current trends and consumers needs. Our panels produce the most balanced, meaningful scores and helpful, practical feedback.
1-5 wines @ $75 per entry or BEST VALUE --> 6 wines for $375
(Send in multiple 6-packs for the
lowest price of $62.50 per wine entry)
This price now includes use of BTI’s wine logo to promote your wines and a custom shelftaker PDF for each wine.
Please feel free to contact Debra O’Kennard or Tom Sulinski if you need assistance.
For a better look at our wine marketing support material click HERE