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BTI Policy

A Statement Regarding Beverage Testing Institute’s Tastings


The Beverage Testing Institute is an independent, privately owned corporation that conducts professional, blind tastings and reviews of beverage products. We do not accept advertising or sponsorship from any producer or commercial entity. Participation in BTI’s open-forum tastings and competitions is completely voluntary. The producers, brand owners, or marketers of the relevant brands enter the products that we taste into our tastings. Each producer pays the same standardized, per-product registration fee to enter their products into these tasting sessions or competitions. The registration fees cover the cost of administering the tastings and overhead associated with the distribution of the tasting results through various media.

We conduct monthly tasting sessions by product category according to an annual tasting schedule (see FOR THE TRADE section.) Participants are entitled to use their individual product’s tasting note and score for marketing purposes. BTI’s logos can also be licensed for the purpose of supplementing the promotion of an individual product’s review. Use of unauthorized copies or approximations of BTI’s logos for any purpose is not allowed. All uses of BTI’s name and content in press releases must be reviewed and cleared by BTI prior to dissemination.

It is our policy to allow licensed, approved reprints of the total results of any specific, individual tasting session for advertising purposes for a specified period of time. Because subsequent or prior sessions may be conducted by different panels, feature different groupings of products, and the possibility of product recipe re-formulations, we do not allow compiled listings of products from different sessions for advertising purposes. Results of various tastings are published on Tastings.com in the format of a searchable, additive guide that is updated with the most current review for a given product, as we taste it.

Our tasting panels include senior staff members of the Beverage Testing Institute, all of whom have had a minimum of three years experience as BTI panelists , and are recognized as world-class sensory evaluation experts in the field of alcoholic beverages. We also draw on a large pool of qualified members of the wholesale, retail, and on-premise sectors that have been trained in the use of our proprietary evaluation methodology. All products are tasted in flights by category, in random order. Samples are tasted blind, neat, and at room temperature (68º) in Riedel stemware. No more than fifteen-to-thirty products are tasted in a two-to-three hour morning tasting session. Our tasting room has been designed to minimize outside factors and optimize the critical perception of our panelists through a combination of natural and synthetic lighting and a standardized color and descriptive template.

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