February 27, 2014
Beer Packaging Awards
In the highly competitive beer market, packaging has never been more important. Todays buyers are confronted, and sometimes confounded, by an ocean of new beer brands. Creative logos, imagery, and graphics on beer bottles, labels, carriers and cases draws attention to brands on crowded retail shelves and coolers, showcases brand personalities, and most importantly invites consumers to try new brews. more >>
February 27, 2014
Wine Packaging Awards
In the highly competitive market, wine packaging has never been more
important. Consumers are confronted, and sometimes overwhlemed, by an
ocean of new wine brands. Creative logos, imagery, and graphics on wine
bottles, labels, gift boxes, and cases draws attention to brands on
crowded retail shelves, showcases a wine’s personality and style, and
most importantly invites people to try new wines. more >>
September 9, 2013
Tastings is now on Facebook and Twitter!
Like and follow BTI for the latest updates and insights.
Yes, Tastings - Beverage Testing Institute has finally entered the social media universe.
This year we conducted our packaging review in the summer instead of December so that participants could use the results for their marketing campaigns in the holiday gifting season, where creative and catchy packaging is critical to success. As usual, we saw many interesting and well-designed packages from around the world and whittling the field down was no easy feat for our panel of seasoned retail and on-premise buyers and spirits writers. more >>
July 16, 2013
Announcing the 13th Annual World Value Wine Challenge
An International Wine Competition Specifically for Wines $20 and Under
The Beverage Testing Institute (BTI) is currently accepting registrations for its 2013 World Value Wine Challenge (WVWC) through AUGUST 2nd 2013. The WVWC is the only competition in the wine industry that focuses on value-oriented brands in several price and size categories. Top wines will be featured on Tastings.com, RestaurantHospitality.com, and in the Chicago Tribune.
All registered wines will receive a full review including scores and tasting notes, free licensed use of BTI’s wine logos, PDFs of shelf-talkers, frameable award certificates, and a four-year posting on BTI’s ad and sponsor-free website www.tastings.com.
‘TOP 10’ awards will be given for each of these following categories:
• Four price-based categories for 750mL bottles: $20 & under, $15 & under, $10 & under, and $8 & under
• Four format-based categories: 1.5L bottles (up to $25), 3L casks (up to $30), tetra-pack cartons, half bottles (375mL). more >>
February 22, 2013
2012 BTI Packaging Competition
Posted by Jerald O’Kennard
The Top Wine, Beer, and Spirits Packages of 2012
In the highly competitive beverage market, packaging has never been more
important. Buyers are continually challenged by increasingly clever and
innovative concepts. Creative packaging draws attention to brands on
crowded shelves and back bars, showcases a brand’s personality, and
invites consumers to indulge. So at the end of every year, we at the
Beverage Testing Institute put down our tasting glasses and invite a
select panel of on-and-off premise beverage buyers and managers,
packaging designers, and journalists to judge not what’s in the bottle,
but the bottle itself. more >>