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2012 BTI Packaging Competition

The Top Wine, Beer, and Spirits Packages of 2012

Posted by Jerald O’Kennard on February 22, 2013

In the highly competitive beverage market, packaging has never been more important. Buyers are continually challenged by increasingly clever and innovative concepts. Creative packaging draws attention to brands on crowded shelves and back bars, showcases a brand’s personality, and invites consumers to indulge. So at the end of every year, we at the Beverage Testing Institute put down our tasting glasses and invite a select panel of on-and-off premise beverage buyers and managers, packaging designers, and journalists to judge not what’s in the bottle, but the bottle itself. We also judge the labels, gift boxes, carriers, and cases that are all important elements of today’s dynamic and expanding beer, wine, and spirits marketplace.

Our December 2012 packaging competitions brought in hundreds of entries from which we selected another batch of stand out designs. Below are images of and links to the winners, runners up, and medalists.



2012_Final_Spirits_Packaging_Winners_Page_3           To download the 2012 BTI Spirits Packaging Winners click HERE




To download the 2012 BTI Wine Packaging Winners click HERE




To download the 2012 BTI Beer Packaging Winners click HERE





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